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I write zingy copy for your website (and I teach you how to do the same)


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Imagine being booked out with clients months in advance. And not just any clients but your dream clients, the exact sort of people that you set out to help when you started your business. Imagine building an audience of loyal fans and building your authority as the expert in what you do + becoming the go-to in your niche.

What would this mean for your business and your life? A calendar bursting at the seams and the need (+ ability) to scale and hire team members? Having financial freedom and the flexibility to do what you love from anywhere + on your own schedule? Getting to wake up every day knowing that you are growing your business into the brand of your dreams?

These don’t have to be imaginations. These can be your reality. 

How? By making sure that everything you say and do in your business (your website + your social media content + all your marketing efforts) is representative of your brand identity and is speaking directly to your ideal client. This is how you generate leads, guarantee conversions and turn dream clients into actual clients. And guess what? I can help you do this.

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It’s nice to e-meet you! I’m a copywriter and copy coach, and I help ambitious service-based business owners with their website copy, content creation and marketing efforts. I work with service-based business owners – people who (like me) have big dreams for the sort of business, brand and life they want to create. I help them make those dreams a reality by writing their website copy for them, helping them with their content creation on Instagram, and teaching them the secrets of effective copywriting so that they can thrive.

I’m originally from Scotland and I now live in Brussels, Belgium. When I’m not eating waffles, hanging out with my husband, or exploring the food markets + cocktail bars of Brussels – I’m recording my podcast, writing copy, coaching my clients through their content creation and teaching students in my online copywriting courses. Come say hi on Instagram!

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client love


I couldn’t figure out how to say exactly what I wanted to say. Ciara was able to take words out of my head that I didn’t even know were there! This was so helpful when it came to the homepage of my new site. That’s where you grab people and I think we killed it.
— Roxanne McClaren, Founder of We're All Creative
Really excited about the copy you provided and have started popping some of it on the website. I love your suggestions for simplifying the messaging/site structure. Check out today’s conversion rate vs. the last 7 days rate!!! Gotta think it’s got a little something to do with the awesome new copy.
— Roberta Lindal, Founder of La Petite Écolière
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The podcast

The Copy Coach podcast – the place to learn how to use your words to build the brand of your dreams.

On the podcast, we dig into the psychology, theory and strategy behind knowing what to say, how to say it and where to say it so that you can use your copy and content to build a stand out, impactful and profitable business.

Available on Spotify, Apple podcasts, Stitcher and via the button below!

Recent episodes + show notes


Free things for you


Instagram Caption Checklist

5 Steps to Stand-Out Copy Guide