I followed my heart and the rest is history

I left a life in academia to pursue my passion for copywriting. Now I help entrepreneurs avoid the overwhelm and create the brand of their dreams using their copy.

new website design header 3.png


In September 2018, I walked away from a life in academia, a permanent editing job and the security of a 9–5. Somewhere along the way, I had realised that I wasn’t following my heart; I was following my head. The head that told me to stick to something ‘proper’; something that made sense to other people. I had suppressed the naturally creative person I was in order to blend in with the crowd.

Faced with the idea of blending in for the rest of my life, being unhappy and doing things for everyone else other than me, I decided to say “HELL NO”. And so I quit my steady 9–5, put my PhD on display on the bookshelf, and jumped into creative entrepreneurship to start my own copywriting business.

Not long after, I remember ugly crying to my husband. This time it wasn’t out of the “what have I done, this is never going to work” book of scaries (although that was a bestseller), instead I was crying out of relief.

Relief at finally finding what I had been searching for, finally seeing that it is possible to have a job that you LOVE, a job that fills you with passion not dread. The joy I get from my business is in getting to help people – people like you and me. The ones who have big dreams, who, instead of running scared and choosing to blend in, choose to work, to grind, to hustle, to make it happen, to stand out.

I truly believe that if you have the dream and the drive and the sheer I-came-to-slay determination, then you deserve to get to where you want to be. And I love getting to be a part of this, to be your cheerleader, your guide, your supporter, not just your copywriter.

I’m a copywriter and brand strategist. What that actually means is I use my skills in communication, writing, analysing, thinking, researching and, of course, my imagination and creativity, in order to help you clarify your brand identity, write you ZINGY copy for your website and strategise how you can get from where you are to where you want to be. In short, I help you build the brand of your dreams using your copy.


If you’ve ever found yourself feeling…


“What am I supposed to be saying on my website?”

“How can I get potential clients to engage with me on Instagram?”



“Why aren’t my website browsers converting into clients?”

“I don’t get it! I’m doing ALL the things and nothing’s happening.”



“I don’t know if I’m doing this right. Will I ever actually get clients?”

“What if this doesn’t work? What if I’m doing it wrong? What if I fail?”

hey im ciara option 5.png

…then please know that I get it.

I went from being confused and overwhelmed, with no leads, no audience and no real strategy, to having paying clients who find ME through Instagram.

I was so scared I had made a mistake in quitting my 9–5, scared I was doing it wrong, scared I was going to fail.

But with some research into the power of copy, by experimenting, and by creating a strategy, I’ve been able to get my business on the road to success and start building the brand of my dreams.

And now I help people like you do the same.