Why Your Why is So Important and How to Express It Through Your Copy

In your business, you might spend a lot of your time talking about what you do and how you do it. But what about your why? Understanding and communicating why you do what you do and what you believe in is often one of the most underrated, and yet most powerful, components in a business's messaging and marketing strategy. In this blog post and accompanying episode of The Copy Coach podcast, we dig into why your why is so important, how you can figure yours out and how you can express it to your ideal clients through your copy. 

Read More
How to Cut Through the Overwhelm and Create Your Own Brand Strategy

Do you constantly find yourself flip-flopping between plans and things that promise to be the magical potion, the secret sauce thing that is going to solve all of your problems and fast-track you to success city? And instead of actually doing that, these things just serve to be overwhelm-inducing tasks that take up too much of your precious time and don't actually get you anywhere. Well, this episode is for you. Because in it, I'm going to be sharing with you how you can cut through the overwhelm in your business – and no, this isn't another secret sauce, magical ingredient, ridiculously overpriced tool you need to order online. It's simple. It's strategy.

Read More
How to Craft Your Own Brand Identity

I firmly believe that a business becomes a brand, and has the potential to become one, when it manages to hone a unique identity. And, being a copywriter and brand strategist, it is perhaps unsurprising that I believe that your words – your copy, your messaging, your content – is a cornerstone of this identity. Your brand is more than your logo. 

Read More
How to Write Non-Salesy Sales Copy

For service-based businesses, sales copy is very important – you aren't selling a tangible product: you're selling your time and your expertise. Expressing why your ideal client needs this and why they should pick YOU can be difficult. 

And it can be hard to wrap your head around having to try and 'sell'. When I first started my business, the idea of 'selling' made my palms sweat. But selling is necessary; so how can you do it in a way that isn't salesy? How can you write sales copy that is non-salesy?

Read More
Why Storytelling Works and How You Can Use It in Your Business

When we think about storytelling, and really great storytelling, it's normal for us to immediately think about books and films – because we easily recognise these as stories. But have you ever considered that the narrative put across by brands and companies in their marketing endeavours are also a form of storytelling? Because they are!

Read More
Why You Need to Hone Your Own Voice and Strategy in Your Business

One of the biggest lessons I've learned over the 11 months has been to realise that in order to create my business in my way, I need to focus on myself and my own strategy. In this episode, I'm talking about how I learned to hone and identify my own voice and create my own brand strategy, and how you can do the same for your business.

Read More
How to Show Your Customers that You Get Them

Crafting your customers’ story is one of the, if not the, most important aspects of your entire copy strategy. This is because when you show your customers that you completely understand their story and their problems, you can position yourself as THE person to help them.

Read More
Ciara Gigleux