Why Storytelling Works and How You Can Use It in Your Business

When we think about storytelling, and really great storytelling, it's normal for us to immediately think about books and films – because we easily recognise these as stories. But have you ever considered that the narrative put across by brands and companies in their marketing endeavours are also a form of storytelling? Because they are!

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Why You Need to Hone Your Own Voice and Strategy in Your Business

One of the biggest lessons I've learned over the 11 months has been to realise that in order to create my business in my way, I need to focus on myself and my own strategy. In this episode, I'm talking about how I learned to hone and identify my own voice and create my own brand strategy, and how you can do the same for your business.

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How to Show Your Customers that You Get Them

Crafting your customers’ story is one of the, if not the, most important aspects of your entire copy strategy. This is because when you show your customers that you completely understand their story and their problems, you can position yourself as THE person to help them.

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Ciara Gigleux